UNC Charlotte

UNC Charlotte

Charlotte came to us with a sprawling collection of websites, comprising over 400 subdomains. Through intense collaboration with hundreds of stakeholders, we painstakingly crafted a plan to help them wrangle their content, get comms teams aligned, and position their brand to students as a bold university poised for a massive impact. I led the visual design and component structure effort, building a flexible system that allows content creators in any department to match the new brand while staying true to their content.

See it live at Charlotte.edu

the selected moodboards: “Boldly Forward”

some top-level pages on charlotte.edu

a sample of page layouts for charlotte.edu

a few visual highlights

a sneak peek at the design system. I know you can’t see anything in the image, but the point is: it’s big.

Designed by Jayson Morse while at Savas Labs with input and feedback from the folks at UNC Charlotte.